Our Story
Saaya The Label was founded in 2021 by Aashika and Tanya, who grew up admiring the Chikankari pieces their mothers treasured from Lucknow. After the pandemic, they noticed a clear gap in the online availability of authentic Lucknowi Chikankari and set out to create a dedicated space for it—bringing the craft they loved into the hands of women everywhere.
Thank you for joining us on this journey.
Aashika Jain - Co Founder | Tanya Jain - Co Founder
OUR HIGHLIGHTS
BRAND LAUNCH IN AUGUST 2021
Saaya The Label was created with one purpose: to celebrate Indian chikankari through the hands of local artisans, age-old craftsmanship, and the culture that defines us.
THE FIRST YEAR
We hosted multiple pop-ups across Delhi and Surat and were overwhelmed by the love we received. Then one of our reels went viral, helping us find our voice and connect with a growing online community. Moments like these remind us how much public love fuels our journey.